The 2016 Holiday shopping season is finally here, thus it is important to be aware of all the shopping trends and other details present online. With various elements participating in this booming business, this holiday season is expected to exceed last year’s boom and be the biggest shopping season yet. So be prepared to get hold of some of the best deals!
Holiday season sales and marketing endeavors have already launched exclusive promotions especially Black Friday sale for holiday shoppers. In the given below are the essential things shoppers must be aware of before spending on your shopping.
Online Shopping Will Be Huge
A Deloitte holiday shopping survey was conducted this year that suggests that the holiday season of 2016 will become a significant breakthrough. This is so because consumers, instead of going to physical stores, have planned to do shopping more on ecommerce stores . It is stated by the customers that their shopping budget comprises 47% of their holiday shopping from online, and 47% will head to the physical stores for purchasing. Depending on the projected boost in online shopping, UPS is anticipating that when contrasted against 2015, from Thanksgiving through New Year’s, its shipping will increase around 17%.
Thanksgiving & Black Friday Shopping
Subsequent to years of growing purchasing into the Thanksgiving holiday majority of the retailers are now perhaps understanding the fact that it’s not wise to open quick on Thanksgiving, or not even open in the first place. For example, for Thanksgiving 2016, the Mall of America chose to remain shut after staying open for the former three holidays. Stores such as Hhgregg and Office Depot/Office Max are following the increasing list of stores who decide to stay shut during the holiday.Perhaps because of the reason that Thanksgiving shopping is getting somewhat overlooked, Black Friday would get profit because of it.
Everybody Expects Amazing Discounts
The world of ecommerce is full of original prices that at times are immensely high. So much so that some ecommerce websites have been sued because of the fact that their list prices are actually fake and that is so because then the inevitable discounts look even more alluring to the customers.
Buyers are now anticipating markdowns at every website and that is so because at times the list prices are very unreal. The consulting firm Accenture did a survey in which it was found out that out of 4 among 10 buyers state that they would never or very seldom spend the complete cost of buying a product at the time of 2016 holiday season.
Free Shipping is Everywhere
During the holiday season free shipping promotions swarms everywhere. Many of the ecommerce websites like BestBuy, Amazon and Target are providing free of cost shipping. Also, there is no-minimum-purchase shipping rule, too.
For retailers who are attempting to contend with Amazon, a highly preferred ecommerce website because of its quick services, providing fast and free delivery has become an important tool for other ecommerce businesses to stay in the competition. Furthermore, Amazon’s Prime members also relish the two-day free delivery on most purchases. Notably, perhaps it is because of Amazon that shoppers have made this notion that whatever they buy online should reach them free of cost and fast at the same time. Deloitte surveyed two-thirds of the consumers surveyed who stated that they must not only receive free delivery even for orders placed after December 17 but also get their product by Christmas. 88% of shoppers in the survey stated that for advanced delivery they will not spend an extra amount.
Physical Retailers Are Stepping Up Their Game
Physical stores such as Walmart, Target, and Toys R Us recognize that they are confronting a world of ecommerce where huge websites like Amazon has developed the level of satisfaction of the customer with gift obtaining through smartphones. That is why brick-and-mortar stores are attempting to reach out to the customers with improved service and extra stimulation in their store’s
Steven Barr, PwC’s U.S. retail and consumer leader said that “What we see the leading retailers doing is creating emotional experiences in their stores. I like to say that a website can’t give you goose bumps.”
Particularly, Walmart is organizing its stores with holiday helpers who will help the shoppers locate their desired products and do the shopping purchases in a quick time. In order to make the store environ buzzing, it is also incorporating the selfie stations and toy demos. Planning of target’s holiday incorporates unique value proposals, for instance, $10 off on buying $50 for a rotating assemblage of sections in the weeks starting up till Christmas, as well as Wondershop, which is an idea of a store-within-a-store that is hackneyed with 2,000 new seasonal items. In the meantime, deals and service having particular offers concentrated on layaway and price matching are being highlighted by retailers like Kmart and Toys R Us.
