Even though Black Friday 2015 is some weeks away, our attention has already been wavering around this annual shopping extravaganza. We all are hoping to get some amazing Black Friday deals and some of us are still wondering what this Black Friday sale will involve. Keeping this fact in mind, we are providing below some predictions regarding what will be trending for the holiday shopping season of 2015.

- 4K UHD TVs cost has been falling, but anyway you’ll still pay $1,500 or more in some instances from a major brand for a full-featured 60- or 65-inch set. On Black Friday 2015, we expect to see a few sets this size hovering near the $1,000 mark, and perhaps some doorbuster specials from secondary brands for as low as $800. It is expect to observe 49- and 50-inch UHD TVs from major brands for about $550, and sets from lesser-known brands for as low as $420.
- Last year we saw prices for 60-inch and larger 1080p sets drop significantly. This year we think you’ll see prices from secondary brands fall to around $500, and some major brands will react with prices in the $600 to $700 range. But if you’re looking for a smaller set, the most dramatic prices could be on 40-inch sets, which might go for as little as $100.
- Sears will be the most promotional brand or appliance seller. It will drop its Black Friday prices by an average of 50 to 55 percent. Overall total average Black Friday discount will be 39.6 percent.
- One doesn’t need to search the Sunday paper in order to get the best Black Friday deal anymore. Nor does an ad is brought into a store to see if the retailer would match a competitor’s price. Retailers are now matching online and in-store pricing. Strangely, price-matching policies aren’t really utilized much. Research shows that only 2 to 3 percent of shoppers take advantage of them.
- More Retailers Will Be Social-Media Savvy
Increasing number of retailers are becoming social-media proficient. The best deals are offered by them only to those who follow them on Facebook or Twitter, those who receive their Pinterest and Instagram feeds, or sign up for text and email alerts. So make certain that you’re following your favorite retailers on social media and have signed up to receive alerts much before the arrival Black Friday.
- As majority of the activity in Black Friday is regarding prices, consumers will increasingly purchase most of the choices at their disposal in order to ensure the best deal is bagged by them. This will change the differences in pricing more transparent. According to Chicago-based research firm Market Track, this year 85 percent of all shoppers will first online research the prices and later purchase in stores. The most highly online compared products are going to be electronics. But the survey unveiled one more statistic: 84 percent of shoppers plan to shop on Amazon.com, citing low prices as their reason.
- The first national chain Kmart will be opening its doors for the four-day Black Friday weekend, which will commence welcoming customers at 6 a.m. Thanksgiving Day.
- Black Friday will unofficially begin Nov. 1 during the time Amazon launches its month-long “Countdown to Black Friday” promotion.
- The day at retail will be won by Wal-Mart but not for having the deepest discounts. Rather, it’s one-hour in-stock guarantee, its price matching, the utter number of deals on in-demand items, and the “exceptional” online exclusives, all this collectively will contribute what Dengler described as “the best overall shopping experience.”
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